Prices are based on information received from bait dealers in the Brainerd, Minn., area as of July, 2006. When calculating these projections use prices and information from your area. W used Crappie minnows as an example.

One gallon (or 8 pounds) of crappie minnows contains 120 dozen/1440 minnows. (A very conservative estimate.) The average cost of a gallon of crappie minnows is $25.00. Crappie minnows are usually sold by the scoop, which holds approximately 24 minnows. This scoop of minnows usually sells for $3.00 per scoop. At 24 minnows per scoop there will be 60 scoops per gallon.

Example:
60 X $3.00 = $180.00

Cost per gallon = $25.00

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Profit = $155.00

That's 600% profit!

Selling 3 gallons per week:
3 gallons X $155.00 = $465.00 profit
In 4 weeks, profit generated would total $1860.00

Food for thought:
60 scoops per gallon, 3 gallons per week equals 180 customers. In 4 weeks this will add up to 720 customers. These customers will look around and will surely find other items to purchase.

How much would they spend?